THE LIMELIGHT: Emmerich NY

[MIKARA] What is your favorite part about being a fashion designer?

[KORINA] Getting to be creative and artistic every single day. It's an absolute dream come true.

[MIKARA] How did you decide you wanted to be a fashion designer? What age ?

[KORINA] I knew from an extremely young age I wanted to be an artist. It wasn't until about 5th grade I started stealing my sister's Marie Claire magazines, ripping out the editorials and plastering them on my bedroom walls. These beautiful images. I remember Tom Ford for Gucci, Alexander McQueen, Ferragamo these gowns, colors, shoes, I was obsessed! I now say that I am an artist, and clothing is my medium.

[MIKARA] Who is the Emmerich NY client? Describe them in 3-5 words.

[KORINA] The EMME woman is confident, driven and artistic. She’s not afraid to stand out in a crowd. She’s the type of woman who wears a leather jacket to a board meeting or a full matching ensemble to the grocery store. She’s unapologetically fashion forward. The EMME brand fits easily into her wardrobe because the cuts are wearable, familiar and comfortable but stand out. She’s not afraid of color, she’s not the type to go for the Little Black Dress. She exudes confidence through her style.

[MIKARA] How do you define fashion?

[KORINA] Fashion is very personal. Style is very personal. I don't believe there are any rules in fashion anymore. I’ve seen some of the most complicated and eclectic looks on people that are just phenomenal because they exude a natural confidence. There is no better style than confidence.

[MIKARA] The designs you create are very colorful yet playful, but who and what things were your inspiration while creating your latest collection?

[KORINA] A lot of my inspiration comes from my background, both as an artist and an Indigenous American. I'm originally from Oregon and grew up surrounded by Pendleton, trade blankets, quilting, regalia. All incredibly colorful and geometric. A lot of contemporary art was inspired by Indigenous art all over the world. The influence of Contemporary and Indigenous Art is present in all my work.

[MIKARA] What luxury designer/brand do you admire the most and why?

[KORINA] Phoebe Philo's Celine was my greatest inspiration. She had an incredible way of encompassing both strength and glamour in her designs.

[MIKARA] How has your brand evolved from 2 years ago?

[KORINA] I've begun to focus more on the Art driven side of my design rather than the commerce driven side. It makes fashion more fun, more exciting.

[MIKARA] Which trend(s) are you currently loving ?

[KORINA] Sustainability. I hate to call it a "trend" but to be honest, it is. Sustainability and awareness of your social and environmental impact in the fashion industry is trending. Even seeing fast fashion brands like H&M producing a sustainable line. I hope it's a trend that's here to stay: at least this one is for the greater good.

[MIKARA] Outside of fashion designing, what do you do for fun?

[KORINA] I love to draw, paint and read.

[MIKARA] If you could pick a celebrity/influence to be your brand ambassador for a season, who would it be and why?

[KORINA] I was recently able to dress Dominique Fishback for the Sundance Film festival. I'd love to continue to work with her. She's a powerhouse, a poet and writer, a brooklynite, an incredible actor. These are the qualities I'd look for in an ambassador.

[MIKARA] What's next for the brand?

[KORINA] We're working on our next collection currently - and doing quite a few holiday pop-ups in New York City.

Mikara ReidComment