THE LIMELIGHT: WHYTE

[MIKARA] When did you know you wanted to take fashion design seriously?

[BIANCA] When I was racing motocross I was frustrated when I couldn't find any female kits and wanted to design my own.

[MIKARA] What is your process for designing? How do get into the rhythm of creating your collection(s)?

[BIANCA] I start with my inspiration for the season, then I choose fabrics, I really need to feel the texture. Following this I then select the colour scheme and work out on CADs the outfit combinations.

[MIKARA] What is fashion to you? How do you define fashion?

[BIANCA] Fashion to me is about self expression. What you wear can be so empowering and can really compliment your mood for the day / night.

[MIKARA] How would describe the WHYTE client in 3 words?

[BIANCA] Confident, unique and sporty.

[MIKARA] Since you have the title, Fashion Designer, are you the Creative Director for WHYTE as well?

[BIANCA] Yes I am, I oversee the whole process from conception to design and delivery.

[MIKARA] If yes, How much of the business side of things are you involved in?

[BIANCA] I am involved in 100% business and brand management.

[MIKARA] Outside of fashion design, do you have any other hidden talents?

[BIANCA] I was a professional motocross rider, I am great at racing pretty much any machine!

[MIKARA] How has fashion made you express your new dimensions in your brand? Life? Confidence?

[BIANCA] It has allowed me to be creative and live my life doing something I love.

[MIKARA] If you could pick a celebrity/influence to be your brand ambassador for a season, who would it be and why?

[BIANCA] I love Hailey Baldwin, I was so excited when she wore our Reformer jacket and shorts! I would love to dress her everyday in WHYTE STUDIO.

[MIKARA] What luxury designer/brand do you admire the most and why?

[BIANCA] My favourite is Alexander Wang, everything he does is amazing!

[MIKARA] In the next 3-5 years, where would you like to see yourself?

[BIANCA] I would like to expand WHYTE STUDIO internationally and have a stand alone store in every major city especially in LA and London.

[MIKARA] Closing out this discussion: What’s next for WHYTE?

[BIANCA] We are expanding to US next year!

Mikara ReidComment